awiti 5 - Pop Up Voucher Systems
5 different scenarios in which a time-limited and/or locally limited value-added card system can be implemented. Voucher systems, which are enjoying increasing popularity with awiti 5, have huge potential. It is not only about shopping in daily life and the accompanying customer loyalty.
Value added card systems are also applicable for specific periods of time, for a regionally limited area or for a specific event. Find out what potential Pop Up voucher systems like awiti 5 really have.
1. Festivals & Concerts
Consider the major festivals in this country. Wacken, Rock am Ring or the Nature One. In some cases, all these events draw more than 100,000 people with spending power to one place for a limited time. An intelligently planned value-added card system enables the organizing city to extract even more from the event in question and its appeal.
For example, festivals that run for several days are known to provide tens of thousands of people in the region with everyday necessities. Here, an incentive system can be employed to generate synergy effects between different retail sectors. Models such as "Buy your food at X and save Y at retailer Z" promote the economy of the entire region. A cross-event system is also possible.
For instance, those who collect points will receive a discount in the next festival year or at the next concert. For classical concerts, such a system would also work by involving local restaurants and hotels. Incentives would ensure that concert goers might stay a few days longer and spend money in the region or city.
2. Public and City Fairs
The same applies to concerts as to large festivities. No matter if it is a city festival, a Christmas market taking place over several weeks or an event cracker like the Oktoberfest or the Cannstatter Wasen. A voucher system, applicable for the duration of the festival on the festival grounds, is highly attractive for visitors. An extension to the surrounding gastronomy businesses and retailers is just as worthwhile. Various models are available here that work in both directions. What about a free ride on the Ferris wheel for one person in exchange for a restaurant turnover of 100 euros? Or vice versa: If you collect a lot of points in the beer tent, you receive an exclusive souvenir in return, which cannot be bought in the usual way?
3. Exhibitions & Congresses
Germany is a country of exhibitions. Events such as Eurobike in Friedrichshafen, Gamescom in Cologne, the International Motor Show (IAA) in Frankfurt or the International Green Week in Berlin have become world-famous. Equally diverse and affluent is the public that the exhibitions attract from all over the world. So what could be more worthwhile here than to reward sales at the trade fair grounds with a points system that offers one-off physical goodies or appealing discounts to round off the evening in the city?
The same holds true for the numerous trade congresses, which generally last several days. In particular this target group attaches great importance to exclusiveness and comfort. The voucher system would allow
It is also possible to set up a system that is not specifically limited to a trade fair or congress, but is valid for all events at the respective location. Repeat offenders, who often visit the trade fair location, benefit most.
The bottom line poses a win-win situation for the owner of the multi-purpose card system, for the operator and for the business people involved.
4. Tourist Attractions
It is no coincidence that Germany is considered a paradise among friends of culture. Medieval old towns, Roman ruins, picturesque castles, an extensive museum landscape and, by no means least, a sometimes breathtaking nature. Particularly in places where there are many sights and tourist attractions, value-added card systems are available. For example, if you collect points by booking a tour, you will receive a discount on entry to museums or tourist attractions or a drink on the house from a restaurateur of your choice. Overall, this creates strong synergy effects that can also benefit regions in which there are fewer known tourist attractions to admire.
What about a value-added card system for discovering the UNESCO World Heritage Site Upper Middle Rhine Valley, the Elbe Sandstone Mountains or Siegerland? Such an approach offers employers in particular an opportunity to give their employees an exciting gift through tax-free benefits in kind or to regularly promote cultural interest among the workforce.
5. Miscellaneous Chains and Networks
Although tourist attractions, exhibitions, festivals and concerts are located in a small area and within a narrow time frame, the classic application case for value-added card systems is different. There is a good reason why bonus systems like the top dog Payback have become so popular. Of course, we are talking about the potential of multi-location companies that manage a chain or branch network, for example.
In this case, the simple basic rule applies: the more locations, the bigger the potential for a value-added card system. A prime example would be a Europe-wide network of filling stations that grants its customers points for every purchase, provides a small discount on the price of petrol when they use their voucher card for a purchase, or entices customers with other goodies. Such a concept can also be realized for restaurant chains, retail chains and various franchise companies across all industries.