Motivated by the successful launch of the regional online department store Lozuka, the idea of a local coupon and voucher system was born. We are convinced that such a "payback" system also works very well in a regional context with numerous small retailers and represents a win-win situation for both customers and retailers.
Wherever finances are involved, transparency and reliability are the be-all and end-all. We are of the opinion that this should also be the case with voucher and bonus systems. Accordingly, we do not work with a difficult-to-control financial service provider overseas. Instead, we are also building trusting cooperation with the Volksbanken and Raiffeisenbanken.
All transactions and distributions are carried out using the technology of VR-Payment based in Frankfurt am Main. So it is also a German product on the financial side.
And the best thing: Bonus points and Co. are not accumulated over months, but are immediately available and booked almost in real time within a few moments.
The awiti 5 card is used by customers as a means of payment and can be topped up accordingly. For example, we plan to top up the customer account at top-up points at local banks and retailers. The card can also be topped up via the online interface using the smartphone app.
Alternatively, anonymous gift cards can also be purchased at the participating charging points. These can either be given away, used for anonymous payments or used to top up the personalized user account.
Paper-only systems are cumbersome and not particularly popular with customers. Accordingly, we designed awiti 5 as a completely digital solution. The focus is on the specially programmed app, so that customers need nothing more than their smartphone to use awiti 5. The app acts as a control center for loading and monitoring vouchers and bonus credits.
Another special feature of awiti 5 is that companies as employers can also make payments for their employees. This works very conveniently via the web interface via a direct connection to the company's bank account. As part of the so-called tax-free benefits in kind, companies can distribute bonuses to their employees as motivation and at the same time promote the local economy.
Particularly practical: transactions such as wages and event allowances as well as meal allowances can be automated on a monthly basis. The bottom line is that the use of the employee motivation system only costs participating companies a service fee of 2 percent.
Users of awiti 5 can use the accumulated points as well as the topped-up credit to shop at participating local retailers as well as at regional online marketplaces. The only requirement: the retailers must register with their shop or online shop beforehand. As a customer, you receive one percent of the purchase value in the form of bonus points when you shop with awiti 5.
You can accumulate these points and use them to pay as you wish. This boosts the local economy, brings the self-motivation for consumption known from Payback and strengthens customer loyalty to local retailers. In return, awiti 5 receives a service fee of 3.5 percent from retailers for using the regional marketing platform.
Customers do not have to collect the points for themselves, but can alternatively support volunteering. For the donation to an association or organization of your choice to work, the organization's account must also be stored in the awiti 5 system. If this is the case, the points are converted into real money within seconds and transferred as a donation to the account of the local association.